Sometimes it’s one big thing that sinks a company. Gerald Ratner, former chief executive of the British Ratners Group, a leading jewelry company, came close. With one speech, in which he referred to his company’s products as trash (to remain polite), he managed to wipe out £500 million (about $750 million) of value from his firm. Other companies are brought down by a combination of factors: product quality problems, misaligned marketing, public relations disasters, workplace court cases, cash flow crunches, and more. However in many cases, the problems are not fatal individually. It is only collectively that they kill off an enterprise. Companies need a way to understand this if they are to do anything about it.
How a good model could save your organization
Sean Salleh
Sean Salleh is a data scientist with experience in guiding marketing strategy from building marketing mix models, forecasting models, scenario planning models, and algorithms. He is passionate about consumer technologies and resource management. He has master's degrees in Operations Research from University of California Irvine and Mathematics from Northeastern University.
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