The Lumina Team
Chief Executive Officer
Max is the CEO of Lumina, and the originator Analytica, of Lumina's flagship software. He specializes in the design of effective decision technologies, with experience as a researcher, educator, software designer, consultant, and entrepreneur. He conducted decision analysis and led teams to build decision-support tools in a wide variety of applications including energy, environment, R&D management, healthcare, telecommunications, aerospace, security, and consumer choice.
He is Adjunct Professor at at Carnegie Mellon University, where he was previously a Professor in the Department of Engineering and Public Policy. He has been a Consulting Professor at Stanford University, and a member of the Science Advisory Board of the US Environmental Protection Agency. At Ask Jeeves, he was Vice President for Decision Technology, leading a team to provide online consumer advice. Max has an MA in Natural Sciences from Cambridge University, Master of Design from the Royal College of Art, London, and a PhD from Carnegie Mellon.
He has published three books and over seventy peer-reviewed articles in energy and environment, risk and uncertainty, software design, and artificial intelligence. Max led a decision analysis of decommissioning offshore oil platforms that won the 2015 Decision Analysis Practice Award from the Society for Decision Professionals and the Decision Analysis Society.
Chief Technology Officer
Lonnie Chrisman, PhD, Lumina's Chief Technical Officer, heads engineering and development of Analytica®. He has authored dozens of refereed publications in the areas of machine learning, Artificial Intelligence planning, robotics, probabilistic inference, Bayesian networks, and computational biology. In 1977, when he was in the eighth grade, he had his first paid programming job and built his own personal computer. In 1987, he was awarded the Alton B. Zerby award, "Most outstanding Electrical Engineering Student in the USA".
Lonnie has a PhD in Artificial Intelligence and Computer Science from Carnegie Mellon University and a BS in Electrical Engineering from University of California at Berkeley. And he really trusts Analytica calculations - he used Analytica for seismic structural analysis of an extension that he built onto his own home where he lives with his wife and four daughters!
Jaya Hoy is Manager of Customer Support for Lumina and has taken care of our customers' Analytica needs for the last 16 years. She is trained as a concert pianist and worked in the publishing world as a book editor for a number of years. She uses her skills to manage the complexity of Lumina sales and customer support, and coordinate access to all Lumina products, tools, training and support. Her goal is to ensure an efficient process for sales, licensing, support, training, and consulting services, to make sure customers can easily purchase and optimally use Analytica products.
Bob Fung, PhD, assists Lumina on special projects and business development. He has a BS from UC Berkeley in Electrical Engineering, and a PhD from Stanford University in Engineering Economic Systems. He was Lumina's third employee (along with its Founders), where he led projects to develop schedule cost risk analysis for the Space Shuttle NASA Kennedy Space Center. He was the cofounder and CEO of Prevision Inc, a pioneer in machine learning and optimal decision tools, acquired by Fair Isaac Inc. (NYSE: FICO). At Fair Isaac, he was the Vice President of Decision Technology, and led development of tools for credit decisions. Bob has published multiple papers and patents in credit scoring an Bayesian networks.
Senior Consulting Analyst
Kimberley Mullins, PhD, is a Senior Consulting Analyst. She holds a PhD jointly in Engineering & Public Policy and Civil & Environmental Engineering from Carnegie Mellon University. Her academic work focused on risk analysis and assessing life-cycle environmental impacts of energy systems and agricultural systems. At Lumina, Kim is able to pursue two professional passions - helping people make better decisions through quantitative analysis, and improving energy systems. Outside of work hours, she's working up the cycling stamina to bike The Great Trail, which traverses Canada from the Pacific coast to the Atlantic.
Robert D. Brown III
Decision Strategist and Analytica Trainer
Rob Brown is Lumina’s most experienced trainer. Rob has worked with Analytica since before it was Analytica (the early ancestor was called Demos). He first discovered the influence diagram modeling environment in 1996 while working for Scientific Atlanta. Rob found the platform both powerful and easy to use, and has been an enthusiastic advocate ever since. The modern version of Analytica contains many of Rob's improvement ideas. Teaching is in Rob's blood as he taught secondary level math and physics early in his career.
Now, as president of the strategic planning consulting group Incite Decision Technologies, Rob continues to to develop decision support tools and performs quantitative analysis for strategic planning and capital allocation. Recognized as a talented teacher and Analytica expert, Robert agreed to host his first Analytica training session in Los Gatos in 2000. His enthusiasm has been rubbing off on trainees ever since.